Apna Money tracks personal finance including expenses and incomes quickly by specific categories in your mobile devices. It is a simple money Tracker ever where you just have to enter the amount. That’s all!
We conducted a meticulous user experience process to ensure the app is ready for the market and meets the needs of the end-user.
The fastest money tracker where users can insert and track every financial activity instantly.
- Don’t know where the money goes;
- Can't prioritize before the spending;
- Unidentified expenses;
- Can't set spending limits;
- Miss Schedule Payment;
- Don't have any insights into the financial lifestyle.
- Lower and middle class;
- Rural, Semi-Urban & Urban;
- Who can read, write, and calculate;
- Who has minimum a low-range Smartphone.
Our persona hypothesis consisted of two different archetypes which we used to facilitate discussions about our users’ needs, desires, and varying contexts of use. Through careful analysis of our research, we identified sufficient behavioral variables to segment our user audience.
D.P. Mukerji works in a local corporation as a senior executive. He is a middle class person and he is the only earning person in his family. He has two school going kids. Also, he is a hyper-tension patient so he has to maintain some medication. Apart from all these, he wants to save some money for emergency medical issues and childrens higher education.
Chaminda works in the RMG as a factory worker. He is a newly married person and his parents stayed with him. His day starts early in the morning and he works for long hours. Despite his hard work, he is given a small wage. With this small wage, he has to manage his family. Nobody ever offers him any kind of financial assistance to improve his lifestyle.
We developed low-fidelity by pen-paper and high-fidelity wireframing by low scale design elements, yielding an excillenet result for prototyping and preliminary Qualitative user testing.
Users can sign up easily by using his mobile number. He just has to verify his mobile number by inserting OTP code.
The fastest money tracker application ever. Tap on your expense type and insert the amount. You don’t need to spend more than 5 sec.
